Chattanooga, TN · Remote
Senior product designer building systems and shipping products that have driven $2.5M+ in revenue, from research through release.
Case studies
Move Marketplace
My team and I researched, designed, and developed a marketplace to help visitors of Move.org get custom quotes for their move, generating over $1M/year.
Marketplace
0-1 Product
A/B Testing
Conversion Optimization
PUMA AI Design System
Layoffs shrank our engineering team, so we rebuilt our design system for AI coding agents.
Design Systems
Design Tokens
Claude Code
Crew Finance
Contract product designer at a family-focused FinTech, where I owned onboarding and legal approval flows.
FinTech
Compliance
Onboarding
User Research
From my team
Wyatt approaches design by asking what we need to measure before deciding whether a change worked. On Move Marketplace, he pushed to compare conversion rates and revenue per lead with the previous form, then tested where to place the new widget while watching both search performance and successful lead submissions.
Danny Delgado, Data Analyst
Wyatt doesn’t wait to be asked. When our team identified a major drop-off in the Move Marketplace flow, he had a reimagined, streamlined experience mocked up within hours, one that got users to their estimate faster and delivered on the product’s promise from the first step.
Rebecca Edwards, Head of Editorial, Move.org
About me
I’m a product designer based in Chattanooga, Tennessee, with 4+ years of experience designing marketplaces, conversion flows, and design systems. I studied Technology & Engineering at BYU with a minor in entrepreneurship, and I ran my own design consultancy before going in-house. Because of that, I look at design the way an owner would: does it work, and how do we know?
I’ve led initiatives generating $2.5M+ in revenue, built AI-ready design systems that cut front-end engineering time by 90%+, and launched new products from research through release.
How I work
Define success before designing. I decide what we’ll measure before I change anything, so we know whether the work delivered value.
Get it in front of people fast. A rough prototype tested today teaches more than a polished one tested next month.
Design for the user and the business together. A flow that converts but frustrates people won’t last. A flow people love but that doesn’t convert won’t get funded.
Build systems, not one-offs. Good components and documentation make every team faster, including engineers and AI tools.
Earn the seat at the table. As designers, we see the product and the user up close. I use that to bring research, pitch solutions, and own outcomes alongside product and engineering.
Outside of work, I enjoy spending time in the mountains or on the beach, preferably with a good book. I love to travel with my wife to our favorite place: the Dominican Republic!
